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Tips and News

The New Niche: Why Turning Your Passion Into a Career is Totally Possible

by Ann Connor

Thanks to the good ol’ internet, turning your passion into a sustainable career is now more possible than ever. And while it may take a little more time and determination than say, securing a more traditional corporate position, it is 100% possible. Why? Because where before a niche market typically applied to a relatively small number of prospects, in today’s world wide web, niche can easily mean upward of tens of thousands—a.k.a. big success! So we’ve gathered up the top strategies for using the internet to supply that online niche market and land you your dream job.

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How Old Habits CAN Die Hard (in 3 Easy Steps)

by Ann Connor

We all know the old adage “old habits die hard.” And if you’ve ever tried to break a bad habit—from nail biting to desert cravings—un-conditioning your body can be a seriously difficult task. So much so that, even the science community didn’t think it was all that possible…until now. Turns out there is hope after all!

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How to Get to Know your Customer

By Ann Connor

Get to Know your Customer

All too often, we mistake kindness with weakness—but the mistake doesn’t lie in associating kindness with weakness but instead associating kindness with “yes, and…” behaviors. You don’t have to be spineless to be kind! In fact, sometimes doing the kind thing can be the hardest thing—like telling a current employee they may not be a good fit, after all, for the company. Sure, it may not “feel” kind, but when handled thoughtfully and explained genuinely, the end result winds up being a win-win for all involved: that employee is now free to explore a more fitting career path elsewhere and your company is now open to receiving suitable talent. Here are five other fabulous results that creating a company culture of kindness can bring:

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Top Three Things Taking Risks Can Teach You (and How Those Lessons Can Pay Off!)

by Ann Connor

We all know networking is a non-negotiable as far as a successful career goes. But for some, it can be an incredibly painful and awkward experience—leaving many to never willingly attempt it again. But thanks to one Fast Company contributor’s month-long journey in “settling in” to networking, we were able to gather up her words of wisdom and turn them into four steps to help you kick your networking anxieties to the curb and get connected!

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How to Get to Really Know Your Customer: Understand Them

By Ann Connor

Know your Customer

As a business owner, we all know how important it is to know your customer. It’s a phrase that’s used in countless marketing books and across many advice columns. So okay, great, you’ve figured out how old your customer, is where they live, what their incomes are—all that good stuff. But do you really understand them? Can you predict what they need, what moves them, what inspires them? These are the types of questions that really matter when it comes to success, so we’ve gathered five ways to better understand your customer.

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