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Tips and News

Why Your Company Needs Employment Branding

by Ann Connor

In a world where over-sharing has become the norm, it can be hard to decide what companies should or shouldn’t share with the public. An article,  published on LinkedIn by J. T. O’Donnell, discusses the five things companies aren’t afraid to share and how that sharing is actually wickedly beneficial for their success. Essentially, what she is discussing at large is employment branding—a way for businesses to share the personality of their company, how they treat employees, and how they represent their brand. As, Bob Kelleher notes, it is atrifecta of success when companies utilize effective employment branding. Here are the three things employment branding could do for your company and why you need it.

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How to Survive a Crisis

by Ann Connor

In a moment of crisis—be it one of physical or (more frequently) financial danger—handling the situation takes great skill and even better tact to come out still standing. And while crisis management may not have been in your job description as a leader or small business owner, it is certainly a crucial skill set to have when (and it most certainly will, though we hope infrequently!) misfortune strikes. Here is some sound and savvy advice to help lead your company out of crisis:

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Management Tips

To Telecommute or Not to Telecommute—That is the Question!

by Ann Connor

Working from home is trending in the workforce today. And it’s a tempting trend, no less; one you’ve undoubtedly already toyed with. But it’s easy to see why—the benefits of working from home have been touted far and wide for both employer and employee alike (No commutes! Save money! Higher productivity!). And while these are all very well and good, it might be best to weigh these pros with their often-forgotten cons to see if telecommuting really is best for you or your company.

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What NOT to do to Make Friends and Motivate People—Backed by Science

by Ann Connor

In a world where we’ve become ingrained to expect rewards for good behavior and punishment for poor results, it may seem counterintuitive to tell you to abandon it all. But, after recent studies and years of research, that may be just the thing your company needs to boost creativity and progress within your business. Read on for the three things not to do in order to gain respect and motivate your employees.

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