Tips and News
We have come to a point in society where consumers trust what a real person has to say about a product and service more than any shiny advertisement. Trust is a key factor in the customers’/clients’ decision making process. Reputation and credibility of a company can be improved by emphasizing ethical decisions, behaviors, boundaries and ideas. Using leadership skills to demonstrate appropriate business ethics can help build a teams’ culture within a business. In addition, it provides measurable benchmarks for employees to follow as they make independent decisions in their daily duties.
Traits of Leadership
It is imperative that the business owner and management team understands how to set the SMART goals. Taken step by step, the process is simple and results in a clear and concise goal.
SMART goals must be Specific,Measurable, Achievable, Relevant, and Time-bound. The best way to illustrate the difference between a SMART goal and a more general one is through an example:
No matter how well organized or effectively stated a strategic plan might be, it will not help your business or organization if it is not implemented correctly. Goals cannot be accomplished simply by stating them clearly. Strategy will only take your organization so far; tactics will help you make your strategy a reality. A simple explanation of the difference between the two is given here: “The difference between strategy and tactics: strategy is done above the shoulders, tactics are done below the shoulders.”
Motivating your team can be as simple as giving genuine, specific praise when it has been earned. Remembering to acknowledge your employees’ efforts in a way that singles out their contributions goes a long way to encouraging continued excellence. Individuals respond differently to motivating techniques, but complimenting a job well done motivates everyone.
The 5,000-plus marketing technologiesare useless without good marketing managers behind them implementing successful campaigns. But many can attest that it isn’t easy getting the right fit into the door. The industry includes plenty of competition for marketing managers for your organization. The number of jobs available for marketers seem astronomical. Lisa Schneider, chief digital officer at Merriam-Webster, wrote in the The Hired Guns she always looks for marketers with creativity and initiative. “It’s great if you can do what your manager tells you to. It’s even better if you can spot an issue, generate a solution, and bring that to the table on your own,” she wrote.
What should you look for in a marketing manager? Here are 4 considerations that our sources say are necessary to be a successful marketer today.