by Ann Connor
In a world where over-sharing has become the norm, it can be hard to decide what companies should or shouldn’t share with the public. An article, published on LinkedIn by J. T. O’Donnell, discusses the five things companies aren’t afraid to share and how that sharing is actually wickedly beneficial for their success. Essentially, what she is discussing at large is employment branding—a way for businesses to share the personality of their company, how they treat employees, and how they represent their brand. As, Bob Kelleher notes, it is atrifecta of success when companies utilize effective employment branding. Here are the three things employment branding could do for your company and why you need it.