After closing brick-and-mortar operations for several months because of the COVID-19 pandemic, owners of nonessential small businesses feel that they can finally see the light at the end of the tunnel.
Tips and News
by Chris Viscomi
Ask anyone who has attempted to launch a brand on the fly, and they will tell you a marketing planning process is crucial.
Understanding all steps of the strategic marketing planning process makes executing it that much easier. As you will see, these three steps require time and dedication to result in success.
Consider this: You want to spend at least as much time planning the launch as you spent bringing your big idea to life.
Planning ahead ensures you fly high instead of flop.
Have you ever had a task that’s so big or so scary that you just haven’t quite known where to start? You’re so in awe of the task itself that getting down to it and getting it done requires as much discipline as the task itself. Sound familiar?