by Chris Viscomi
Ask anyone who has attempted to launch a brand on the fly, and they will tell you a marketing planning process is crucial.
Understanding all steps of the strategic marketing planning process makes executing it that much easier. As you will see, these three steps require time and dedication to result in success.
Consider this: You want to spend at least as much time planning the launch as you spent bringing your big idea to life.
Planning ahead ensures you fly high instead of flop.