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Project Proposal Structure Leads to Project Success

By Susan Fennema

A good project proposal is necessary to the success of your project. It defines the scope. It provides the budget. Lastly, it sets the timeline. In other words, your project proposal sets the tone and expectations for your project.

A project proposal should minimally include the following:

  • goals of the project
  • reasons the project is being undertaken and what the client should expect to achieve from it (think ROI)
  • scope
  • pricing
  • timing
  • payment terms
  • signature area
  • any necessary legal language
  • an expiration date for the proposal itself

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