The 5 Senses of Marketing: How to Utilize Sensory Marketing

by Alicia Williams

Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price?

If you’re like most of us, you’ll have answered, “A combination of all of the above.” But did you know your purchase decision was likely influenced by subconscious cues built into the car?

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