Ted started Logo Further LLC to enable businesses and entrepreneurs to create meaningful, future-proof, and infringement-free logos that represent their brands. As a logo designer, Ted approaches his craft with creativity and practicality in equal measure, understanding that logos have function and purpose beyond appearance.
Ted measures success in helping professionals avoid little-known legal and functional pitfalls that can affect future logo usage and application. In sharing his design decision-making, his goal is to demonstrate the importance of long-term thinking and strategic planning to ensure a logo will accomplish everything it must for a business indefinitely.
Ted has worked as a single-member LLC with commercial companies, non-profit organizations, competitive teams, freelancers, and others to address real business necessities with his practical design approach based around communication and clarity.