IN MARKETING, THERE’S A LEAD GENERATION AND ONBOARDING PROCESS THAT HELPS SALES FUNNEL GURUS AND THE LIKE TURN COLD LEADS INTO LOYAL CUSTOMERS
We’re going to teach you the fine art of guest nurturing in just five (kinda) easy steps, and your business is going to thank you for the results.
1. Mastering the First Touch Point
First impressions are everything and so many businesses jump the shark before a potential customer even has a chance to reach for their credit card.
Whether you make first contact by email, on social media, through a website form, or even by phone (people still do that, or so we’re told), make their first impression a great one.
Experts call this “lead acquisition”, but we like to call it smart business. Treat people the way you want to be treated. Don’t leave messages unanswered, respond using grown-up words and proper punctuation, and if you can find a way to go above and beyond, do it.Continue Reading