Great Customer Service is Good Business
After you’ve arranged the basics for running your business, like setting up an accounts payable system and getting small business insurance, it’s time to turn your focus to customer service.
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7 Steps for a Successful Marketing Plan
People do business with people they know, like and trust – yet, 64% of companies are at risk because of not having a well-developed sales and marketing plan using this very simple concept. Having a plan and working your plan is an important factor to healthy cash flow and company growth.
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The 5-Step Guest Nurturing Process Your Business Needs
By Alicia Williams
IN MARKETING, THERE’S A LEAD GENERATION AND ONBOARDING PROCESS THAT HELPS SALES FUNNEL GURUS AND THE LIKE TURN COLD LEADS INTO LOYAL CUSTOMERS
We’re going to teach you the fine art of guest nurturing in just five (kinda) easy steps, and your business is going to thank you for the results.
1. Mastering the First Touch Point
First impressions are everything and so many businesses jump the shark before a potential customer even has a chance to reach for their credit card.
Whether you make first contact by email, on social media, through a website form, or even by phone (people still do that, or so we’re told), make their first impression a great one.
Experts call this “lead acquisition”, but we like to call it smart business. Treat people the way you want to be treated. Don’t leave messages unanswered, respond using grown-up words and proper punctuation, and if you can find a way to go above and beyond, do it.
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How, When, and Where to use Hashtags on Social Media
Did you ever see the hashtag video with Jimmy Fallon and Justin Timberlake? (If you haven’t seen it, watch it here.) In the video from the Late Night Show, the guys were hilariously poking fun at the over-use of hashtags, but I’m here to tell you that hashtags are actually a very useful tool in your social media toolbox.
In today’s post, I’ll go over what hashtags are exactly, and how to go about using them on social media.
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3 Steps for a Strategic Marketing Plan
by Chris Viscomi
Ask anyone who has attempted to launch a brand on the fly, and they will tell you a marketing planning process is crucial.
Understanding all steps of the strategic marketing planning process makes executing it that much easier. As you will see, these three steps require time and dedication to result in success.
Consider this: You want to spend at least as much time planning the launch as you spent bringing your big idea to life.
Planning ahead ensures you fly high instead of flop.
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Did you Finish 2019 with a Bow Instead of a Bang—All Wrapped and Ready to Go?
by Ann Connor
If you’re a bit concerned about how you finished 2019 and how you can start strong now that the New Year is here, we don’t blame you! With 2019 behind us, it’s important to have all your ducks in a row to make sure that the upcoming year can be your best yet. That’s why we’ve compiled this can-do list to make sure your small business is ready, set, go for 2020.
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