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Posts Tagged ‘customers’

The 5-Step Guest Nurturing Process Your Business Needs

By Alicia Williams

IN MARKETING, THERE’S A LEAD GENERATION AND ONBOARDING PROCESS THAT HELPS SALES FUNNEL GURUS AND THE LIKE TURN COLD LEADS INTO LOYAL CUSTOMERS

We’re going to teach you the fine art of guest nurturing in just five (kinda) easy steps, and your business is going to thank you for the results.

1. Mastering the First Touch Point

First impressions are everything and so many businesses jump the shark before a potential customer even has a chance to reach for their credit card.

Whether you make first contact by email, on social media, through a website form, or even by phone (people still do that, or so we’re told), make their first impression a great one.

Experts call this “lead acquisition”, but we like to call it smart business. Treat people the way you want to be treated. Don’t leave messages unanswered, respond using grown-up words and proper punctuation, and if you can find a way to go above and beyond, do it.

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7 Steps for a Successful Marketing Plan

People do business with people they know, like and trust – yet, 64% of companies are at risk because of not having a well-developed sales and marketing plan using this very simple concept.  Having a plan and working your plan is an important factor to healthy cash flow and company growth.

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Winning Back Clients

by Michelle Connor

Businesses can struggle with customer turn-over, clients cancelling orders or dropping your services.  For all businesses, even those without high customer turn-over, winning back lost customers is an important skill to learn.  Here are three reasons to focus on gaining them back and not just replacing lost clients with new ones.

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