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Posts Tagged ‘customer service’

The 5-Step Guest Nurturing Process Your Business Needs

By Alicia Williams

IN MARKETING, THERE’S A LEAD GENERATION AND ONBOARDING PROCESS THAT HELPS SALES FUNNEL GURUS AND THE LIKE TURN COLD LEADS INTO LOYAL CUSTOMERS

We’re going to teach you the fine art of guest nurturing in just five (kinda) easy steps, and your business is going to thank you for the results.

1. Mastering the First Touch Point

First impressions are everything and so many businesses jump the shark before a potential customer even has a chance to reach for their credit card.

Whether you make first contact by email, on social media, through a website form, or even by phone (people still do that, or so we’re told), make their first impression a great one.

Experts call this “lead acquisition”, but we like to call it smart business. Treat people the way you want to be treated. Don’t leave messages unanswered, respond using grown-up words and proper punctuation, and if you can find a way to go above and beyond, do it.

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How to Get to Really Know Your Customer: Understand Them

By Ann Connor

Know your Customer

As a business owner, we all know how important it is to know your customer. It’s a phrase that’s used in countless marketing books and across many advice columns. So okay, great, you’ve figured out how old your customer, is where they live, what their incomes are—all that good stuff. But do you really understand them? Can you predict what they need, what moves them, what inspires them? These are the types of questions that really matter when it comes to success, so we’ve gathered five ways to better understand your customer.

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Winning Back Clients

by Michelle Connor

Businesses can struggle with customer turn-over, clients cancelling orders or dropping your services.  For all businesses, even those without high customer turn-over, winning back lost customers is an important skill to learn.  Here are three reasons to focus on gaining them back and not just replacing lost clients with new ones.

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