Businesses can struggle with customer turn-over, clients cancelling orders or dropping your services. For all businesses, even those without high customer turn-over, winning back lost customers is an important skill to learn. Here are three reasons to focus on gaining them back and not just replacing lost clients with new ones.
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By Ann Connor
All too often, we mistake kindness with weakness—but the mistake doesn’t lie in associating kindness with weakness but instead associating kindness with “yes, and…” behaviors. You don’t have to be spineless to be kind! In fact, sometimes doing the kind thing can be the hardest thing—like telling a current employee they may not be a good fit, after all, for the company. Sure, it may not “feel” kind, but when handled thoughtfully and explained genuinely, the end result winds up being a win-win for all involved: that employee is now free to explore a more fitting career path elsewhere and your company is now open to receiving suitable talent. Here are five other fabulous results that creating a company culture of kindness can bring:
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by Susan Fennema – Beyond the Chaos
Winning is a consequence of a choice. And, it has its own consequences as well. While it is an innate desire in most of us, we have to be prepared for what happens afterward.
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A recent survey showed that 87% of executives believe sales and marketing are the most pivotal activities in accelerating growth. Therefore, your growth strategy must minimize expenses and maximize revenues and focus on creating systems to bolster and measure the effectiveness of your marketing and sales activities.
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by Ann Connor
We all know networking is a non-negotiable as far as a successful career goes. But for some, it can be an incredibly painful and awkward experience—leaving many to never willingly attempt it again. But thanks to one Fast Company contributor’s month-long journey in “settling in” to networking, we were able to gather up her words of wisdom and turn them into four steps to help you kick your networking anxieties to the curb and get connected!
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by Ann Connor
Do not hesitate or over-think it. Reach Out to previous customers now.
Ask yourself; when was the last time you picked up the phone and called someone with whom you’ve lost touch?
Chances are it’s been months, even years, since you’ve reconnected with a previous customer or associate.
Making that first call after a long time isn’t easy. The key is to think about how to begin the conversation. And which of the customers are best to make that reconnection; what made you lose contact in the first place?
Here are five helpful ways to make reaching out easier and more valuable.
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