A recent survey showed that 87% of executives believe sales and marketing are the most pivotal activities in accelerating growth. Therefore, your growth strategy must minimize expenses and maximize revenues and focus on creating systems to bolster and measure the effectiveness of your marketing and sales activities.
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by Ann Connor
Do not hesitate or over-think it. Reach Out to previous customers now.
Ask yourself; when was the last time you picked up the phone and called someone with whom you’ve lost touch?
Chances are it’s been months, even years, since you’ve reconnected with a previous customer or associate.
Making that first call after a long time isn’t easy. The key is to think about how to begin the conversation. And which of the customers are best to make that reconnection; what made you lose contact in the first place?
Here are five helpful ways to make reaching out easier and more valuable.
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