Marketing Tips Archives - Page 2 of 3 - Connor Business Resources

Creating Great Content for a Great Website

Define the Purpose of your website

In this segment, you’ll discover how to clearly outline your website objectives, who you’re trying to attract, the unique solutions you offer your prospects and customers and the kinds of features you want on your site…all with the purpose of increasing profits for your business.

5 Steps to Building a PR Campaign

Identify the story you want to share with the public: What makes it unique, compelling news?
Set your objectives for the press release: for example do you want to announce a new product at your organization or how you are helping save an endangered animal?
Prepare your draft message: Gather your facts…
Write your release (see the example in the resource section)
Submit your release and follow up with a phone call or email: ideally within 5 days of submitting

How to Identify a Target Market and Prepare a Customer Profile

Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts.

5 Ways/Reasons to Grow with Social Media

There are many reasons why a business owner will use Social Media. You must first determine the purpose of Social Media for your business. Then you can use it to address your needs.

The 5 Senses of Marketing: How to Utilize Sensory Marketing

by Alicia Williams

Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price?

If you’re like most of us, you’ll have answered, “A combination of all of the above.” But did you know your purchase decision was likely influenced by subconscious cues built into the car?

7 New Types of Leadership Models for Innovative Thinkers

Marketing (USP) – How your sales can increase over 200% in 3 years.

So, how can you increase your sales? The answer…Increase your marketing!

During the recession in 1981 – 1982 the companies that maintained and increased their marketing programs averaged 256% higher sales growth for the following 3 years compared to competition who did not market during the recession.