Marketing Tips

The 5 Senses of Marketing: How to Utilize Sensory Marketing

by Alicia Williams

Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price?

If you’re like most of us, you’ll have answered, “A combination of all of the above.” But did you know your purchase decision was likely influenced by subconscious cues built into the car?


7 New Types of Leadership Models for Innovative Thinkers

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5 Steps to Building a PR Campaign

  1. Identify the story you want to share with the public: What makes it unique, compelling news?
  2. Set your objectives for the press release: for example do you want to announce a new product at your organization or how you are helping save an endangered animal?
  3. Prepare your draft message: Gather your facts…
  4. Write your release (see the example in the resource section)
  5. Submit your release and follow up with a phone call or email: ideally within 5 days of submitting
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Things to think about when building a PR List

We recommend compiling a list of all the media outlets and channels with whom you want to regularly share news about your business…Your Press Release List.

This makes it easy to practically “set it and forget it” each time you have a new story to send out.

With their permission, you should put them on an automated list

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Entrepreneur Buzzword: Blue Ocean Strategy

Alicia Williams

If you’ve answered, “The competition,” then you’re not alone.

The 2016 NFIB report “Small Business Problems & Priorities” ranked the top 75 problems of small businesses in the U.S. Competition from large businesses was ranked as number 31, after a range of financial, regulatory and tax-related issues.

Source: 2016 NFIB Small Business Problems & Priorities

In addition, competition from Internet businesses was ranked as number 63 and competition from imported products was ranked as number 65.

Clearly, competition is something that keeps entrepreneurs and small business owners up at night.

But what if we told you there’s a way to create your own market — one without any competition at all?

Well, the good news is that there is!

And that requires creating a blue ocean strategy.

To continue reading this blog please click on the link below

Entrepreneur Buzzword: Blue Ocean Strategy

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