Marketing Tips

Creating Great Content for a Great Website

Define the Purpose of your website

In this segment, you’ll discover how to clearly outline your website objectives, who you’re trying to attract, the unique solutions you offer your prospects and customers and the kinds of features you want on your site…all with the purpose of increasing profits for your business.

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5 Steps to Building a PR Campaign

  1. Identify the story you want to share with the public: What makes it unique, compelling news?
  2. Set your objectives for the press release: for example do you want to announce a new product at your organization or how you are helping save an endangered animal?
  3. Prepare your draft message: Gather your facts…
  4. Write your release (see the example in the resource section)
  5. Submit your release and follow up with a phone call or email: ideally within 5 days of submitting
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The 5 Senses of Marketing: How to Utilize Sensory Marketing

by Alicia Williams

Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price?

If you’re like most of us, you’ll have answered, “A combination of all of the above.” But did you know your purchase decision was likely influenced by subconscious cues built into the car?


7 New Types of Leadership Models for Innovative Thinkers

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