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Marketing Tips

7 Steps for a Successful Marketing Plan

People do business with people they know, like and trust – yet, 64% of companies are at risk because of not having a well-developed sales and marketing plan using this very simple concept.  Having a plan and working your plan is an important factor to healthy cash flow and company growth.

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4 Skills to Look For When Hiring a Marketing Manager By Dom Nicastro

The 5,000-plus marketing technologiesare useless without good marketing managers behind them implementing successful campaigns. But many can attest that it isn’t easy getting the right fit into the door. The industry includes plenty of competition for marketing managers for your organization. The number of jobs available for marketers seem astronomical. Lisa Schneider, chief digital officer at Merriam-Webster, wrote in the The Hired Guns she always looks for marketers with creativity and initiative. “It’s great if you can do what your manager tells you to. It’s even better if you can spot an issue, generate a solution, and bring that to the table on your own,” she wrote.

What should you look for in a marketing manager? Here are 4 considerations that our sources say are necessary to be a successful marketer today.

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How, When, and Where to use Hashtags on Social Media

by Stacey Nachajski

Did you ever see the hashtag video with Jimmy Fallon and Justin Timberlake? (If you haven’t seen it, watch it here.) In the video from the Late Night Show, the guys were hilariously poking fun at the over-use of hashtags, but I’m here to tell you that hashtags are actually a very useful tool in your social media toolbox.

In today’s post, I’ll go over what hashtags are exactly, and how to go about using them on social media.

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Creating Great Content for a Great Website

Define the Purpose of your website

In this segment, you’ll discover how to clearly outline your website objectives, who you’re trying to attract, the unique solutions you offer your prospects and customers and the kinds of features you want on your site…all with the purpose of increasing profits for your business.

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How to Get to Really Know Your Customer: Understand Them

By Ann Connor

Know your Customer

As a business owner, we all know how important it is to know your customer. It’s a phrase that’s used in countless marketing books and across many advice columns. So okay, great, you’ve figured out how old your customer, is where they live, what their incomes are—all that good stuff. But do you really understand them? Can you predict what they need, what moves them, what inspires them? These are the types of questions that really matter when it comes to success, so we’ve gathered five ways to better understand your customer.

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