Marketing Tips Archives - Connor Business Resources

The 5-Step Guest Nurturing Process Your Business Needs

By Alicia Williams

IN MARKETING, THERE’S A LEAD GENERATION AND ONBOARDING PROCESS THAT HELPS SALES FUNNEL GURUS AND THE LIKE TURN COLD LEADS INTO LOYAL CUSTOMERS

We’re going to teach you the fine art of guest nurturing in just five (kinda) easy steps, and your business is going to thank you for the results.

1. Mastering the First Touch Point

First impressions are everything and so many businesses jump the shark before a potential customer even has a chance to reach for their credit card.

Whether you make first contact by email, on social media, through a website form, or even by phone (people still do that, or so we’re told), make their first impression a great one.

Experts call this “lead acquisition”, but we like to call it smart business. Treat people the way you want to be treated. Don’t leave messages unanswered, respond using grown-up words and proper punctuation, and if you can find a way to go above and beyond, do it.

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How, When, and Where to use Hashtags on Social Media

by Stacey Nachajski

Did you ever see the hashtag video with Jimmy Fallon and Justin Timberlake? (If you haven’t seen it, watch it here.) In the video from the Late Night Show, the guys were hilariously poking fun at the over-use of hashtags, but I’m here to tell you that hashtags are actually a very useful tool in your social media toolbox.

In today’s post, I’ll go over what hashtags are exactly, and how to go about using them on social media.

3 Steps for a Strategic Marketing Plan

by Chris Viscomi

Ask anyone who has attempted to launch a brand on the fly, and they will tell you a marketing planning process is crucial.

Understanding all steps of the strategic marketing planning process makes executing it that much easier. As you will see, these three steps require time and dedication to result in success.

Consider this: You want to spend at least as much time planning the launch as you spent bringing your big idea to life.

Planning ahead ensures you fly high instead of flop.

How to Get to Really Know Your Customer: Understand Them

By Ann Connor

Know your Customer

As a business owner, we all know how important it is to know your customer. It’s a phrase that’s used in countless marketing books and across many advice columns. So okay, great, you’ve figured out how old your customer, is where they live, what their incomes are—all that good stuff. But do you really understand them? Can you predict what they need, what moves them, what inspires them? These are the types of questions that really matter when it comes to success, so we’ve gathered five ways to better understand your customer.

7 Steps for a Successful Marketing Plan

People do business with people they know, like and trust – yet, 64% of companies are at risk because of not having a well-developed sales and marketing plan using this very simple concept. Having a plan and working your plan is an important factor to healthy cash flow and company growth.

4 Skills to Look For When Hiring a Marketing Manager By Dom Nicastro

The 5,000-plus marketing technologiesare useless without good marketing managers behind them implementing successful campaigns. But many can attest that it isn’t easy getting the right fit into the door. The industry includes plenty of competition for marketing managers for your organization. The number of jobs available for marketers seem astronomical. Lisa Schneider, chief digital officer at Merriam-Webster, wrote in the The Hired Guns she always looks for marketers with creativity and initiative. “It’s great if you can do what your manager tells you to. It’s even better if you can spot an issue, generate a solution, and bring that to the table on your own,” she wrote.

What should you look for in a marketing manager? Here are 4 considerations that our sources say are necessary to be a successful marketer today.