Converting Strategy into Tactics
No matter how well organized or effectively stated a strategic plan might be, it will not help your business or organization if it is not implemented correctly. Goals cannot be accomplished simply by stating them clearly. Strategy will only take your organization so far; tactics will help you make your strategy a reality. A simple explanation of the difference between the two is given here: “The difference between strategy and tactics: strategy is done above the shoulders, tactics are done below the shoulders.”
The specific implementation of your strategic plan obviously depends upon your organizational structure and the goals you have set forth in it but regardless your specific set of circumstances: “strategy and tactics must work in tandem…without it your organization cannot efficiently achieve goals. If you have strategy without tactics you have big thinkers and no action. If you have tactics without strategy, you have disorder.”
There are several examples here illustrating the difference between strategic planning and tactics. The strategy is: “Maneuver our brand into [the] top two consideration set of household decision makers.” The tactics suggested are: “[Deploying] a marketing campaign that leverages existing customer reviews and spurs them to conduct word of mouth with their peers in online and real world events.” Converting strategy to tactics is as basic as deciding that you want your company to have more online visibility (strategy) and launching a social media campaign (tactics.)
Excellent advice at this online resource sets out several suggestions for converting your strategy into action: “Don’t wait until the timing is perfect”; “Don’t avoid the daunting tasks in your plan”; “Don’t leave huge tasks clumped together”; and “Don’t be ambiguous about success.”
The first suggestion simply reminds us that market conditions, management structure, or any of large number of other conditions will be perfect… Just begin! The next two go hand in hand… By doling out difficult tasks and dividing the workload, the parts become more manageable. And… allow for more input from varied sources. The final suggestion is perhaps the most important… Decide what your measure of accomplishment is; define clear parameters for success and stick with them.