5 Steps to Building a PR Campaign

1. Identify the story you want to share with the public: What makes it unique, compelling news?
2. Set your objectives for the press release: for example do you want to announce a new product at your organization or how you are helping save an endangered animal?
3. Prepare your draft message: Gather your facts…
4. Write your release (see the example in the resource section)
5. Submit your release and follow up with a phone call or email: ideally within 5 days of submitting

Create a Media Kit

Your media kit is an informative packet about your organization.

It should include:

History of your organization

Basic fact sheet

Bios on key leaders

Current press releases

3-7 pages, branded to match your organization’s identity materials and website