3 Tips for Writing Effective Job Postings
As your business grows, you’ll eventually need to hire more personnel to build your team. However, it can be challenging to find the select applicants that’ll be assets to your company. To create a job posting that accurately represents your company and captures your ideal employee’s attention, follow these recruiting support tips.
How to Craft a Successful Job Posting
1. Start With a Brief Summary
Open with a concise description of the individual you’re looking for and the role they’ll be expected to fill. This should be only a few sentences long, so job seekers can quickly decide whether to keep reading or move on. Also, address the reader from the second-person point of view, as if you’re speaking to them directly. This summary should include enthusiastic and visual language to excite the right candidates and help them realize an excellent opportunity.
2. List Actionable Duties
Once you’ve debriefed the candidate with the job description, break it down into more specific details. Use bullet points to separate job responsibilities, and start each with an active verb. Focus on the five primary duties that fall within that individual’s scope, as any more can seem overwhelming or unorganized.
3. Describe the Work Culture
Once you’ve outlined what you expect to receive from the candidate, illustrate what they can expect from your company. Touch on the in-office environment, whether you’re looking for competitive individuals to keep up with a fast-paced news cycle, or a collaborative team looking for a new creative. Talk about your mission as a company and your goals as a brand, so future employees can envision themselves as part of it.
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