Connor Business Resources

Archive for November, 2019

How to Get to Know your Customer

By Ann Connor

Get to Know your Customer

All too often, we mistake kindness with weakness—but the mistake doesn’t lie in associating kindness with weakness but instead associating kindness with “yes, and…” behaviors. You don’t have to be spineless to be kind! In fact, sometimes doing the kind thing can be the hardest thing—like telling a current employee they may not be a good fit, after all, for the company. Sure, it may not “feel” kind, but when handled thoughtfully and explained genuinely, the end result winds up being a win-win for all involved: that employee is now free to explore a more fitting career path elsewhere and your company is now open to receiving suitable talent. Here are five other fabulous results that creating a company culture of kindness can bring:

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Questions to Ask Before Starting a Business

By Ann Connor

With today’s television filled with entrepreneurial type shows such as The Shark Tank, The Benefactor, The Job and even The Profit, individuals assume its quite easy to leave a regular paycheck behind, and begin working for oneself by building a start-up. And while for some, those few individuals who posses the creativity, the drive, often the connections, and of course business acumen, this is a golden road to career and personal success, others need to ask themselves quite a few questions before starting a business.
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How to Get to Really Know Your Customer: Understand Them

By Ann Connor

Know your Customer

As a business owner, we all know how important it is to know your customer. It’s a phrase that’s used in countless marketing books and across many advice columns. So okay, great, you’ve figured out how old your customer, is where they live, what their incomes are—all that good stuff. But do you really understand them? Can you predict what they need, what moves them, what inspires them? These are the types of questions that really matter when it comes to success, so we’ve gathered five ways to better understand your customer.

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The Most Revealing Interview Questions

by Ann Connor

So you just received a stack of resumes for a role you’re trying to fill in your company. Now what? While these resumes will detail the applicants college education, past employers, skills and possibly even interests, the piece of paper doesn’t truly tell you about the interviewees personality and if they will mesh well with your team and organization.

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What does Happiness mean to you, and how can you truly create this as your theme of the Season?

Is this your scenario?

You know the drill. You are trying to “do it all”- meaning, you need to work to earn your living, your family needs attention, you are supposed to eat right and exercise and go to all your self-care wellness, and you are just barely holding it together. Most of the time, food is in the fridge and you are going where you need to go when you need to get there.
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