Define the Purpose of your website
In this segment, you’ll discover how to clearly outline your website objectives, who you’re trying to attract, the unique solutions you offer your prospects and customers and the kinds of features you want on your site…all with the purpose of increasing profits for your business.
When following your company’s strategic plan, it is vital to remember that, as well thought out as it might be, there will always be opportunities and reasons to adjust it. The need for change and adaptability is inherent in the style of management that is strategic planning. Perhaps the market changes or your company experiences significant staff turnover. Whatever the cause, you must be ready to adjust your strategic plan accordingly.