Connor Business Resources

Archive for November, 2018

5 Steps to Building a PR Campaign

  1. Identify the story you want to share with the public: What makes it unique, compelling news?
  2. Set your objectives for the press release: for example do you want to announce a new product at your organization or how you are helping save an endangered animal?
  3. Prepare your draft message: Gather your facts…
  4. Write your release (see the example in the resource section)
  5. Submit your release and follow up with a phone call or email: ideally within 5 days of submitting
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Things to think about when building a PR List

We recommend compiling a list of all the media outlets and channels with whom you want to regularly share news about your business…Your Press Release List.

This makes it easy to practically “set it and forget it” each time you have a new story to send out.

With their permission, you should put them on an automated list

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Business Ratios

Here is a glossary of terms regarding various business ratios.

Current Ratio

Measures whether or not the firm has enough resources to pay its debt over the next 12 months – formula:

Current Ratio = Current Assets ÷ Current Liabilities

Acceptable ratios are between 1.5 and 2 – below 1 the company may of issues meeting its short term obligations

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If OSHA comes knocking, do you know what to expect?

By Paula Mathews

Besides worrying about OSHA knocking on your door, which we discussed in the last blog, what else keeps employers up at night?

Not being able to attract and hire good employees. Studies have shown that, out of 100 employees, 92 will come to work every day, do their best, follow the rules, and play well with others. The other 8 have attendance issues, work harder to get out of work than to do it, always have a beef with one employee or another, and cause management 90% of their headaches.

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